LinkedIn: The Social Network Where Fun Goes to Die

Photo credit to sara_anne.

The other day I was working with some colleagues on a plan for digital communications surrounding the upcoming Association for Accounting Marketing (AAM) conference.  Like most things that include the word accounting, buzz about the conference isn’t exactly sticky; it doesn’t rocket around cyberspace like news of Joe Biden’s latest gaff or pictures of Kate’s baby bump.

In order to build excitement for the conference, we’re going to be having social media contests in the lead up to the event.  The topic of discussion: what network to use for the contests: Facebook, Twitter, or LinkedIn.