The other day I sat in on a webinar about using social media data in marketing. The webinar was fascinating – and the accompanying Twitter discussion was even better. Towards the end of the conversation, one of the presenters made the point that marketers need to give customers something in exchange for access to their data. He named a few possible benefits to consumers, but they were all just dressed up forms of personalized advertising. On Twitter, I commented that, “The problem is that the things you get in exchange for giving personal data are custom ads – valuable to the company, not you.” Then I sat back and watched the retweets roll in. Continue reading
Do Not Track — Or, At Least Pretend You’re Not Tracking
24 Mar- Comments 1 Comment
- Categories Marketing, Social Media
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The Best of Maggie (Not Margaret)
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Digital Ghosts – Something creepy this way comes
Here are two topics that I’ve been following coming together in a creepy, creepy way: social automation and social network profiles that remain after death. I’ve been thinking about social media automation for a while now as it’s been cropping up more and more in discussions of personal branding and social media marketing. Although automated […]
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Amazon, eBooks, and the demise of Borders and bookshop culture
The era of the big box bookstore is coming to an end and I, for one, am saddened by this. Yes, I know they were big, bad corporate giants that came in and destroyed neighborhood bookstores and coffee shops, ending third places and stifling locally-owned businesses in many communities. All that’s true – and awful. […]
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Becoming Real: Harry Potter and The Velveteen Rabbit
In honor of the release of HP 7.5 this weekend, I bring you an excerpt of my thesis, “The Branding of Harry Potter: How Fanfiction is Challenging Concepts of Owner and Author”. Before jumping in, here’s what you need to know: I love Harry Potter and I love fanfiction; not in the way that I […]
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Hyper-text and Storytelling
Today SocialTimes has an article about Twitter, hyper-text, and the evolution of storytelling (Are Twitter Storytellers the Heroes of a New Postmodernism?). It’s written by Amanda Cosco who is proving to be my social media soul mate – recently she’s written articles on foodies, citizen journalists, Lady Gaga, and super hot nerds. Ms. Cosco discusses […]
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Social Media and the Art of Storytelling
A few days ago, Chris Sullivan of MyNorthwest.com wrote an article called “The art of storytelling in a world of technology”. He asked if you can tell a story over Twitter and wondered if the limitations of the medium limited the message. He quoted professional storyteller Anne Rutherford as saying “Whatever their age, whatever their […]